Monitoring regulatory changes, maintaining constructive, transparent and balanced relationships with the regulator, parliamentary committees, government departments and large agencies and administrations, are part of the expertise of Events, Tourism & Services. At the heart of these PR strategies implemented in the Horn of Africa and the countries of the Arabian-Persian Gulf, is the knowledge of the cultural forces at work, guarantying efficiency.
Giving the right information so that the right decision is taken is our vision of "lobbying": development and management of institutional stakeholders’ files; Defining action plans; Maintaining a relationship; Drafting and writing information notes, white papers, talking points...; Organizing private meetings; Legislative and regulatory developments watch; Information and influence strategies.
In a context of support to the marketing effort of a company, or to reposition a brand at the center of the media game, the implementation of a strategy for media relations takes on all its meaning.
Working with the media is an essential tool of public relations. Far from limiting ourselves to the production and diffusion of promotional materials or press releases, even if they are posted on Twitter, Facebook or repossessed by Scoop It, we develop a set of communication techniques meant to create and nurture a relationship of trust, esteem and commitment between a company, a brand and its multiple audiences.
Events, Tourism & Services favors individual and individualized relationships with the media, on a "one to one" basis rather than simple mailings.
Management and monitoring of media coverage is one of the highlights of Events, Tourism & Services.